Global SEO vs Glocal SEO
Date: 27th of June, 2022
Author: Gabe Sturges
After countless hours spent fine tuning your company's internet presence, your SEO is looking good -- in the domestic market, at least. Time for a big decision: It’s time to go international and sell outside of the UAE.
Your first plan of action is to translate the keywords that you're already using. Common sense, right? If something works already, why change a winning formula? That’s a common first mistake, as your foreign audiences don’t just speak another language.
They also use language differently and search differently, and even search for different things. Or they look for different things in the same products.
In short, your future international customers are not only from different countries, but given the diverse backgrounds associated with those place, a client's needs may be different. When it comes to content formats, for instance, your international audiences may have preferred styles and even use certain search engines that aren't common in your home country.
This is where glocal SEO comes into play.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
In that case, what is Glocal SEO?
Glocal SEO is a simple concept that is actually incredibly difficult to carry out. Glocal is a combination of the words global and local because executing global SEO requires a unique local SEO strategy for each location. “Global” feels bigger and separate from local SEO, but the truth is that global SEO is made up of many different local SEO campaigns.
Let's give credit where it's due: a domestic SEO team in the Dubai does the best job when comprised of the most skilled SEO experts for that same domestic market.
Once you hop across the border, however, there is no one right way to do things. Even the most perfect native strategy needs to be tailored, specifically for each market. For your SEO, this means: When going international, you need to go local.
Idiomatic Dubai can provide localization and SEO services for business looking to see internationally, thanks to our teams of local experts around the world. Our professionals understand the nuances of their own culture, and provide translation and SEO services destined for that target audience.
Do you need SEO help for selling internationally? Contact Idiomatic Dubai for a free quote here.