Date: 24th of May, 2022

Author: Julia Nasri

When people think of the UAE their minds usually think of Dubai. Many forget that there are actually 7 emirates that comprise the UAE, each unique with rich culture and beautiful landscapes. Ras al Khaimah, the country's northernmost emirate, is known for its mountains, cooler climate, stunning beaches, and growing tourism industry.

What to do in RAK?

When people visit RAK, they are usually coming north from Dubai seeking relaxation and nature. Easily, the biggest attraction is Jebel Jais, which is the highest peak in the UAE. Taking the winding road to the top means that visitors can experience the world's longest and fastest zipline, enjoy mountain vistas at the restaurant Puro, or enjoy the new Jais sledder, a slide that swishes around the mountain turns while offering stunning views of the ground below.

Hiking around the mountains can also be an option, but they are not the only opportunity to get into nature. There are adventure camps located about 30 minutes from the city center, or visitors can head into the desert and enjoy classic safari activities like dune bashing, 4x4s, camel rides, and sandboarding.

The climate of RAK also allows for mangroves in the center of the city. Visitors can walk around the Corniche, take in the lovely view and enjoy some nice restaurants. Kayaks are available to rent from Ras Al Kayak, offering a different way to explore the greenery at the heart of RAK. Or discover them from the air with Ras Al Khaimah’s newest attraction, hot air balloon rides with RAK Airventure. Don’t miss out on the beaches, either, as there is a variety of public and private hotel beaches for visitors to choose from.

How Translation Effects Tourism

When tourists travel anywhere, they expect a high level of customer service and comfort to make their stay enjoyable. One easy way to deliver high-quality service in the tourism and hospitality industry is to accommodate the language needs of all of your clients. According to the RAK Tourism Development Authority, tourists from Russia, Ukraine, Belarus, and other former Soviet states typically made up 10 percent of annual visitors. Ensuring that these tourists and their language needs are met guarantees a better experience for clients.

Hotels, tour operators, restaurants, and other businesses in the tourism industry should translate information to reflect their current clients’ language needs, and also consider using language to target potential customers who would otherwise not know about the beauty of the northern emirate. Idiomatic Translations Dubai can provide meu translation, website translation, translation of press releases, marketing materials, and any other documentation that businesses in the hospitality and tourism sector could need.